Is INFINITI a luxury brand? With premium materials, advanced tech, and refined performance, INFINITI delivers true luxury at great value. Learn more today.
Luxury vehicles are more than a simple mode of transportation. They offer a superior driving experience with premium materials, advanced technology, and refined performance. But is INFINITI a luxury car brand? Yes! INFINITI embodies all these qualities, delivering elegance, innovation, and craftsmanship in every model.
From leather-appointed interiors and intuitive driver-assist features to powerful yet smooth performance, INFINITI is designed for those who expect more from their vehicle. What exactly makes a car “luxury,” and how does INFINITI fit the definition? Let’s take a closer look.
The label “luxury” can feel somewhat subjective, but a few key factors typically make a car a luxury vehicle. Here are some of the defining features:
Luxury vehicles feature high-end materials such as leather-appointed seats, real wood or aluminum trim, and soft-touch surfaces throughout the cabin. Attention to detail is key, with features like hand-stitched upholstery, customizable ambient lighting, ergonomic design, and a focus on aesthetics.
Luxury cars are often at the forefront of automotive innovation. You can expect features like:
Performance in a luxury car is about a smooth, controlled, and exhilarating drive. To make this happen, luxury vehicles often include:
Luxury cars go big on experience. Whether you’re commuting to work or making a quick trip to the grocery store, you should enjoy every drive. Luxury cars prioritize driver and passenger comfort with features like:
INFINITI embodies everything that makes a car truly luxurious — all while remaining a more affordable option than other popular luxury brands. From high-end materials to cutting-edge technology and refined performance, here’s how INFINITI fits the criteria of a luxury car:
INFINITI vehicles feature sophisticated interiors designed for both comfort and style. Many models offer leather-appointed, semi-aniline leather, or quilted upholstery, providing a soft, premium feel. Some models also have available open-pore wood, brushed aluminum, and carbon fiber accents to add an upscale touch.
Example: The INFINTI QX50 features a leather-wrapped steering wheel designed to fit the contours of your hand for a natural, comfortable feel.
INFINITI vehicles are equipped with cutting-edge tech features to enhance safety, connectivity, and convenience. The InTouch™ infotainment system includes dual touchscreens, Apple CarPlay®, Android Auto™, and built-in navigation for seamless connectivity while available Bose® Performance Series Audio delivers concert-quality sound.
During the drive, you can enjoy ProPILOT Assist, an advanced driver-assistance system that helps with highway driving, maintaining speed, and staying centered in your lane. Other smart features include Lane Departure Prevention, Blind Spot Intervention®, and an Around View® Monitor for extra confidence on the road.
Example: The INFINITI QX60 features an advanced head-up display, projecting key driving information onto the windshield for easy visibility.
A luxury car is about the thrill of the drive. INFINITI delivers powerful yet smooth performance with innovative engine technology, refined powertrains, available AWD, and advanced suspension systems.
Example: The INFINITI QX55 features a strong VC Turbo engine with up to 268 horsepower.
INFINITI ensures that every person in the car can enjoy the ride, from the driver’s seat all the way to the third row. With an INFINITI vehicle, you can find heated and ventilated front seats for year-round comfort, ergonomic seating to maximize legroom and support, and Tri-Zone Climate Control that offers personalized temperature settings for front and rear passengers.
Example: The INFINITI QX80 offers an expansive, three-row cabin with available second-row captain’s chairs and available climate-controlled seating.
INFINITI competes with top luxury brands like Mercedes-Benz, BMW, Lexus, and Audi, but it sets itself apart in a few key ways. While INFINITI delivers the premium materials, advanced technology, and refined performance expected from a luxury brand, it does so with a focus on value, innovation, and distinct styling.
Many luxury brands charge a premium for their name alone, but INFINITI delivers the same level of craftsmanship and innovation without inflated costs. Buyers get premium materials, advanced technology, and dynamic performance at a price that often undercuts European competitors.
For example, the INFINITI QX50 starts at a lower price than comparable SUVs from BMW while still offering luxury essentials like leather-appointed seats, a panoramic moonroof, and an advanced turbocharged engine.
Some luxury brands prioritize prestige over practicality, but INFINITI strikes a balance. The brand’s interiors are designed for real-world luxury, offering spacious seating, easy-to-use technology, and high-end materials without unnecessary complexity.
INFINITI’s dual-screen infotainment system is an example of this approach. Unlike some competitors that rely on touchpads or complicated interfaces, INFINITI’s system is intuitive and user-friendly so your focus can stay on the road.
Some luxury brands charge extra for key safety features, but INFINITI includes many of them as standard. Models like the QX80 come equipped with ProPILOT Assist, Blind Spot Intervention™, and an Around View® Monitor, helping you remain confident behind the wheel without additional upgrades.
If you’re searching for a vehicle that blends luxury, performance, and innovation, look no further than INFINITI. We have a wide selection of Certified Pre-Owned and new INFINITI vehicles, so we can put you behind the wheel of your perfect match. With our financing options and current offers, affording your dream luxury car has never been easier.
Visit Ed Hicks INFINITI today to experience the sophistication and style that make INFINITI a true luxury brand. Schedule your test drive and discover the difference for yourself.
